We interrupt our regularly scheduled posting to bring you this Extra Edition. Today we’re going to get business-y and talk a little bit about problems at SilencerCo. As you may have gathered if you don’t already know, they make suppressors.
A lot of this is speculation, because SilencerCo is not publicly traded, so there are no financial statements to read. But here’s what we know:
- They haven’t had a big, mass-appeal product for a while now. The last one I recall was the Omega.
- Their most recent product launches are pretty niche market. One of them, the Maxim 9 integrally suppressed pistol, was definitely an R&D-heavy project.
- Between people waiting to receive silencers that they panic-bought during the Obama administration and people waiting to hear a decisive yes/no vote on the Hearing Protection Act, the silencer market is pretty down right now.
- SilencerCo has had a rocky relationship with Silencer Shop lately, and Silencer Shop is one of the biggest silencer retailers in the US, and certainly among the easiest to buy from.
All of the above combine to really hurt cash-flow. They desperately need a rebound product and marketing help, both of which require money. SilencerCo has been going through a few rounds of layoffs. Which might just be reorganization.
Currently, there are rumors floating around that the top three executives have been voted out by the creditors at a shareholders’ meeting. And that is starting to get troublesome. It definitely looks like trouble is coming to a head over in West Valley City.
I hope SilencerCo can pull it out, but it doesn’t look good. We’ll see how it turns out.